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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Media Cloud Solutions and Features | - Core product capabilities
|
| Media Industry Knowledge | - Advertising and media ecosystem fundamentals
|
| Audience and Campaign Management | - Audience segmentation and activation
|
| Integration and Implementation | - System integration patterns
|
| Media Cloud Architecture and Data Model | - Core Media Cloud data objects
|
Salesforce Media Cloud Consultant Sample Questions:
Question 1
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
A. CRM Analytics
B. Google Data Studio
C. Tableau
D. Marketing Cloud Intelligence
Question 2
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
A. sales cloud
B. industries order management
C. digital process automation
D. marketing cloud intelligence
Question 3
A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
A. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
D. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
Question 4
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
A. use an object type and assign attributes
B. clone an existing ad product and assign attributes
C. use a standalone product and add attributes
D. use a product family for those products
Question 5
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
A. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
B. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
C. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
D. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,B | Question 3 Answer: D | Question 4 Answer: A | Question 5 Answer: D |
