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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Content Creation | - Email Studio capabilities
|
| Data Management and Integration | - Data Extensions and Contact Builder
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Automation and Journey Orchestration | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day to day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What configuration can meet these criteria?
A. Use exclusion lists for the send - excluding those that already were sent the email.
B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context.
C. Use SQL Query to filter the audience into a new data extension that is upserted every day.
D. Use a SQL Query to filter the audience into a new data extension that is overwritten each day.
Question 2
Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
A. Configure the phone field in Salesforce as US locale.
B. Format the phone field in Salesforce as +1[phonenumber].
C. Select ' US ' as the sending country in SMS activity.
D. Select " Normalize Phone Number " in Journey settings.
Question 3
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
A. Web Analytics Connector
B. Data Studio
C. Google Analytics 360
D. Audience Studio
Question 4
A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
A. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
B. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
C. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
D. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
Question 5
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updated in the CRM to indicate the patient was sent a reminder email.
What solution could be recommended?
A. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
B. Create a journey with CRM data entry source triggered on the reminder date and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM.
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: A |
