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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers

A) Email Performance by Device
B) Time Between Send and Engagement
C) Deliverability Complaint Rate
D) Email Sending Performance Report

2. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A) Preference Center link and a link to the business website
B) Preference Center link and physical mailing address
C) Business name and physical mailing address
D) Business name and a link to the business website

3. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A) HTML
B) SSJS
C) AMPscript
D) SQL

4. Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?

A) CloudPages must use the SAP domain
B) Purchase a new SAP for de-special.ntmarketing.com
C) CloudPages must use pages.ntmarketing.com
D) Purchase a new private Domain for use in CloudPages

5. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Contacts are evaluated against the goal after a wait activity.
B) Goals are created to evaluate journey performance.
C) Goal target statistics are stored in a data extension.
D) Goals can act as exit criteria.
E) Each contact is assigned an individual goal.

Solutions: