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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation and Delivery | - Email Studio and content builder usage - Dynamic content and personalization - Templates and AMPscript basics |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A) SQL Query, Data Extract, File Transfer
B) Filter, Data Extract, File Transfer
C) SQL Query, Filter, Data Extract
2. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A) Add and Update
B) Overwrite
C) Append
3. Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
A) Configured Alert Manger Settings
B) Import Activity Notification Settings
C) Automation Notification Settings
4. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A) An automation that deletes old data extensions, emails, and reports
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that contains several recurring emails and decisioning points
5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
A) Specify character encoding in import file.
B) Configure Field-Level Encryption inimport file.
C) Manage Files in File Transfer.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
