Salesforce MCE-Con-201 real exam prep : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A) Welcome Email Configuration on the Account Object
B) Salesforce Data Entry Source on the Account Object
C) Salesforce Campaign Entry Source on the Lead Object
D) Salesforce Data Entry Source on the Contact Object

2. Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A) A nonprofit organization that sends roughly 50,000 newsletter emails per month.
B) A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
C) A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
D) A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

3. Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A) Ensure the two phrases are added to the "Filtered Keywords" data extension
B) Ensure the two phrases are added to a filtered keyword list
C) Ensure "Common Misspellings" is selected as one of the Reply Filters
D) Ensure the DNS Record Redirect is correctly configured

4. Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?

A) Reply Mail Management
B) Sender Authentication Package
C) Custom Delivery Profiles
D) Private Domains

5. A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row. Which activities could be used to fulfill this requirement?

A) Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
B) API Event Entry, SQL Query Activity, Task Activity
C) Salesforce Data Entry, SQL Query Activity, Task Activity
D) Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity

Solutions: