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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create an automation rule to assign to a lead queue when the qualification criteria is met.
B) Create a completion action to assign to a lead queue when a high-value form is submitted.
C) Create a completion action to assign to a group when the prospect reaches a score of 100.
D) Create an automation rule to assign to a group when the qualification criteria is met.

2. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) Enable visitor filters for all customers so opens are not tracked.
B) Only send emails to prospects who do not use Apple Mail.
C) Disable open tracking within account settings.
D) A Use the Open Rules Audit to remove opens as criteria in their automations.

3. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Edit the completion action on the form to only add to the list if the email address is valid.
B) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
C) Use the list to send a permission pass email and remove all hard bounces.
D) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

4. LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A) Locate the relevant documentation and follow the steps to enable.
B) Update your Salesforce connector user permissions
C) Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
D) Update your field mappings by going to Admin > Configure Fields

5. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
B) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Solutions: