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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Recognize employees who submit the largest number of innovative ideas in company media.

2. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

3. Which of the following should be considered when creating a more effective corporate social media strategy?

A) The volume of engagement with the corporate social media accounts
B) How many impressions the corporate social media accounts receive in a particular time period
C) Any engagement with the corporate social media accounts
D) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

4. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
B) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

5. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
B) Tell your manager that it is just not possible given current priorities and resources
C) Seek clarification from your manager about the project parameters
D) Re-assess your team's priorities

Solutions: