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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Responsys Data Model | - Profile lists and supplemental tables - Data structures and key fields |
| Reporting | - Live and distributable reporting URLs - Insight reports |
| Campaigns and Forms | - Email/SMS campaign configuration - Link tracking and conversion tracking |
| Account Administration | - User roles and security settings - Account management tasks |
| Initial Configuration and Deliverability | - Account setup and IP warm-up - Deliverability best practices |
| Programs and Multi-Channel Campaigns | - Program Designer and logic - Timers, performance switches, multi-channel orchestration |
| Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
| Creating and Managing Content | - RPL personalization language basics - Content Library and document management |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- B. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- C. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- D. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
- E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to both email campaigns.
- B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- C. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
- A. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
- B. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
- C. It is not possible to store an Entry Tracking variable in a PET table.
- D. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- D. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- E. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Check to see whether the data column is being used by the customer for external analytics purposes.
- B. Ensure that there are no active campaigns referencing the column to bedeleted.
- C. Check to make sure there are no forms referencing the column.
- D. Ensure that there are no Connect jobs updating the column to be deleted.
