The Microsoft MB-220 exam covers the following topics:
- Create & Manage Marketing Pages and Forms (10-15%)
This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.
- Configure Dynamics 365 Customer Voice (10-15%)
The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.
- Manage Webinars & Events (5-10%)
This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.
- Manage Segments and Lists (5-10%)
Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.
- Manage Leads, Contacts, & Accounts (10-15%)
Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.
- Configure Marketing Applications (20-25%)
The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.
- Manage Customer Journeys (10-15%)
The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.
- Create & Manage Marketing Emails (5-10%)
The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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What should you know about this certification exam?
The exam details are not published on the official webpage, but it is known that the test is available in the English language only. The exam can be taken as an online proctored option or at the Pearson VUE centers at a price of $165. This sum is applicable to the individuals who pass the test in the United States. If you are located in another country, this fee can be different for you. To know the actual pricing, refer to the Microsoft site.
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What preparation steps should you follow to succeed?
The secret of preparing adequately for any Microsoft certification test, including MB-220, lies in long learning and thoroughly understanding of all the exam concepts. A great preparation process can help the candidates refresh their skills and the concepts related to the test while providing them with all the important insights. The Microsoft MB-220 exam prep process should comprise of the following steps:
Step 1: Carefully Go Through the Exam Objectives
The first step that the students should follow is to ensure that they are conversant with the MB-220 skills outline. A detailed list of the exam objectives can be downloaded directly from the certification website.
Learning Path 2
The second learning path is “Work with Core Features in Dynamics 365 Marketing”. It is designed to help the applicants learn how to go about managing the given technical tasks within Dynamics 365 Marketing. These tasks include:
- Assets and content settings
- Website visits redirect URLs as well as social postings
- Emails, segments, and journeys
- Forms, pages, and subscription centers
- Subscription centers and double opt-in
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Design and create marketing emails - Implement email Personalization and dynamic content - Configure email settings and delivery |
| Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Automate lead qualification and distribution - Create and configure lead scoring models |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Set up branching and conditions - Configure journey tiles and triggers - Analyze journey performance |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage companies |
| Manage Segments and Target Audiences | 10-15% | - Use segment insights - Create and manage static segments - Build segment queries and filters - Create and manage dynamic segments |
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions |
| Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling - Create and publish marketing forms |
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Set up marketing configurations - Configure marketing resources and assets - Configure marketing settings and org units - Manage marketing users and teams |
