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Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure third-party connections and exports | 5-10% | - Export data to external systems - Set up data destinations - Integrate with Dynamics 365 apps |
| Configure measures and segments | 15-20% | - Create and manage measures - Apply filters and conditions - Define segment logic |
| Create customer profiles through data unification | 35-40% | - Define match rules - Manage relationships and activities - Configure merge policies - Verify unified profiles |
| Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Ingest data into Customer Insights - Data | 10-15% | - Connect to data sources
|
| Administer Customer Insights - Data | 5-10% | - Monitor data refreshes - Apply security and compliance policies - Ensure data privacy and consent - Manage environment settings |
| Implement AI predictions | 5-10% | - Integrate custom Azure ML models - Configure built-in models
|
MB-260 Exam Questions, Answered Honestly
The official outline structures the MB-260 exam around weighted domains such as:
- Configure third-party connections and exports (5-10%)
- Configure measures and segments (15-20%)
- Implement AI predictions (5-10%)
In the Microsoft Customer Data Platform Specialist materials at Real4Prep, the key knowledge points within these domains are clearly underlined, so the heavy areas get the attention they deserve without extra digging.
No mandatory prerequisites; recommended: 6+ months experience with Dynamics 365 Customer Insights, Power Query, Dataverse, and Power Platform
The MB-260 exam is the official assessment for the Microsoft Customer Data Platform Specialist certification from Microsoft. It measures how well you can apply the published exam objectives in realistic scenarios — and for professionals looking to change their current situation, the credential is one of the most concrete ways to demonstrate new, verifiable skills.
Professional experts — and then other experts check their work. The MB-260 exam content is compiled by specialists deeply familiar with the real exam, who make the knowledge easy to understand and keep the descriptions vivid rather than dry. Before release, the materials go through repeated rounds of checking, and the key knowledge points are clearly underlined throughout. That two-layer process — written by experts, verified by experts — is what the quality of the Real4Prep question bank rests on.
Passing the MB-260 exam requires 700 (scale 1-1000), and the registration fee is 165 USD. Knowing your target score early turns practice sessions into measurable progress rather than guesswork.
Microsoft lists the following training resources:
Official courses explain the concepts; well-organized practice questions with underlined key points make revision fast. The two complement each other nicely.
The MB-260 exam contains 40-60 questions with a time allowance of 120 minutes minutes. Practicing complete timed sets is the reliable way to make that pace feel manageable on the day.
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Registration for the MB-260 exam is handled through the official channels below:
If you have the determination to change your current situation, booking a date is the moment that determination becomes a plan.
Microsoft Customer Data Platform Specialist Sample Questions:
Your team developed and integrated a batch inferencing pipeline to Dynamics 365 Customer Insights - Data.
This allows (or a new custom machine learning (ML) model to run and deliver new insights to the unified profiles' data.
You need to make sure the workflow runs automatically with every scheduled refresh.
What should the (earn do?
- A. The team needs to configure a Microsoft Power Automate flow to trigger a refresh.
- B. The team can set up scheduled refreshes that will also run the workflows automatically.
- C. The team needs to manually trigger the custom ML workflows.
- D. The team can configure scheduled refreshes for Dynamics 365 Customer Insights - Data from Azure Machine Learning where you developed the custom ML model.
Correct Answer: B 🗳️
You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.
You are creating training materials for the organization and need to create a glossary of terms.
Which definition should you add to the glossary?
- A. Predictions - a feature that predicts possible relationships between different tables you have ingested.
- B. Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.
- C. Exports * a feature that allows ingestion of data from a wide variety of data sources external to the application.
- D. Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.
Correct Answer: A 🗳️
You need to configure the out-of-the-box sentiment analysis model to run on survey response data.
Which two fields contain data that must be mapped to model input parameters? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. EventRating
- B. CustomerNumber
- C. ResponseNumber
- D. ResponseDate
Correct Answer: D 🗳️
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team's requirement?
- A. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
- B. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
- C. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
- D. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
Correct Answer: B 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.
- B. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.
- C. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.
- D. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.
Correct Answer: A,C 🗳️
Explanation: Only visible for Real4Prep members. You can sign-up / login (it's free).
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