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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup and Administration | 20% | - Account and workspace configuration - Compliance and data governance - User roles and permissions |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Reporting, analytics and optimization - Customer journey design |
| Data Integration and Management | 25% | - Data sources and identity resolution - Sitemap configuration - Integration with Salesforce and Marketing Cloud |
| Audience Segmentation and Personalization | 20% | - Audience builder and segmentation logic - Content creation and personalization rules - Rule-based and Einstein-powered decisioning |
| Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Solution overview and architecture - Core capabilities and use cases |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) Manual segment ETL
B) External email campaign events ETL
C) ProductETL
D) Transaction ETL
2. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Mobile campaign
B) Server-side campaign
C) Email campaign
D) Web campaign
3. A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
4. What two features of interaction studio can be used in an open-time email campaign?
A) Promotion
B) Recipe
C) Survey
D) Attribute
5. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A) Promotion
B) Einstein recipes
C) Einstein Decision
D) Catalog items
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: Only visible for members | Question # 4 Answer: A,B | Question # 5 Answer: C |
