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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Integration and Management | 25% | - Data sources and identity resolution - Sitemap configuration - Integration with Salesforce and Marketing Cloud |
| Audience Segmentation and Personalization | 20% | - Audience builder and segmentation logic - Content creation and personalization rules - Rule-based and Einstein-powered decisioning |
| Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Reporting, analytics and optimization - Customer journey design |
| Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Solution overview and architecture - Core capabilities and use cases |
| Setup and Administration | 20% | - Account and workspace configuration - Compliance and data governance - User roles and permissions |
Salesforce Interaction Studio Accredited Professional Sample Questions:
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Manual segment ETL
- B. External email campaign events ETL
- C. ProductETL
- D. Transaction ETL
Correct Answer: B 🗳️
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Mobile campaign
- B. Server-side campaign
- C. Email campaign
- D. Web campaign
Correct Answer: B 🗳️
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Reveal Solution Discussion 0Correct Answer:
Immediate
What two features of interaction studio can be used in an open-time email campaign?
- A. Promotion
- B. Recipe
- C. Survey
- D. Attribute
Correct Answer: A,B 🗳️
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Promotion
- B. Einstein recipes
- C. Einstein Decision
- D. Catalog items
Correct Answer: C 🗳️
