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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 2: Data and Analytics | - Retail and shopper data analysis
|
| Topic 3: Category Strategy Development | - Strategic category planning
|
| Topic 4: Category Management Foundations | - Category management principles and framework
|
| Topic 5: Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
A. 66%
B. 30%
C. 100%
D. 50%
Question 2
What are the primary data sources for shopper insights?
A. Retailer Loyalty
B. Retailer Loyalty Data, Syndicated Panel Data and Syndicated POS Data
C. Retailer Loyalty Data and Syndicated Panel Data
D. Retailer Loyalty Data, Syndicated Panel Data, Syndicated POS Data and Retailer Loyalty Data
Question 3
What does the Product Demographic Affinity Profile (PDAP) Index measure?
A. The strength of a demographic group's preference for a product or category compared to the general population.
B. The likelihood of a product succeeding in a new market.
C. The percentage of a product's sales within a specific region.
D. The total sales of a product to all demographic groups.
Question 4
What does Shrink % measure in inventory management?
A. The percentage of profit generated from promotional activities.
B. The percentage of inventory replenished to maintain stock levels.
C. The percentage of inventory sold during a specific time period.
D. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
Question 5
Which of the following is a key component of the science of assortment planning?
A. Creative packaging design
B. Shelf space optimization
C. Future trend speculation
D. Consumer Decision Trees
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: D |
