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Who should take the AD0-E202 exam
AD0-E202 exam has been designed for the following Target Audience:
- Business analysts
- Media/marketing analysts
- Conversion/optimization specialists
- Digital analysts
- Business consultants
- Product owners and managers
- Web analysts
- Digital marketers
- Data analysts
- UI analysts
There is a minimum skill set required before appearing for AD0-E202 exam:
- Has at least one year of Adobe Analytics hands-on experience
- Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
- Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
- Has a basic understanding of how digital analytics is filtering/structuring data
- Has an awareness of the integration of Adobe Analytics with other Adobe solutions
- Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
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What is the duration, language, and format of the AD0-E202 Exam
- Passing score: 69%
- Number of Questions: 69
- Format: Multiple choices, multiple answers
- Length of Examination: 120 minutes
- language: English and Japanese
Certification Path
There is no prerequisite for this Adobe AD0-E202 exam.
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and Attribution | - Attribution models
|
| Data Collection and Implementation Basics | - Tracking fundamentals
|
| Reporting and Analysis | - Analysis Workspace usage
|
| Adobe Analytics Fundamentals | - Key concepts
|
