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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A) Journey builder
B) On the facebook ad channel

2. What happens when a paused journey is resumed?

A) Wait durations are extended by the length of time the journey was paused
B) Wait durations start over for each contact
C) All contacts who were in Wait steps immediately proceed to the next activity
D) Users can choose whether or not to extend Wait durations by the length of time the journey was paused

3. What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A) Data Storage
B) Data Aggregation
C) Orchestration
D) Next Best Action

4. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) It prevents both the produce message and the deli message from being triggered in both places
B) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C) They should always be set to High Transmit Power setting
D) So that even devices with Push Notifications turned off can receive messages triggered by the beacons

5. How often are Einstein Engagement Scores updated?

A) Every day for email, every week for mobile.
B) Every day for mobile, every week for email.
C) Every day
D) Every hour

Solutions: