Facebook 410-101 real exam prep : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A. You should invest more than 50% of your budget in Los Angeles.
B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C. Run conversion ads to the website for the new product launch to women.
D. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

Question 2

You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A. Change the audience to a new one.
B. Change the placement of the ads.
C. Change the bid from automatic to manual.
D. Refresh the image or video you are using to a new one.

Question 3

How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook won't spend more than 25% of your campaign lifetime budget
B. Facebook won't spend more than 25% of your daily budget on a given day
C. Facebook won't spend more than 125% of your account limit
D. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
E. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign

Question 4

Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A. Debatable social issues
B. Dating
C. Mature
D. Tragedy and conflict
E. Gambling

Question 5

You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A. You can track events and debug your pixel through Facebook's Analytics dashboard
B. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
C. You can test your events in the "Events Manager" under your Business Manager
D. You should install a second pixel and make sure it works properly
E. You should check your campaigns to see if they are showing events.

Solutions: