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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect strategic data points, designed to identify customer engagement.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect only personally-identifiable information, to correlate it within the DMP.

2. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addZipHash
B) bk_addAddressHash
C) bk_addNameHash
D) bk_addEmailHash
E) bk_addPhoneHash

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Classification Rules
B) Update Frequency
C) Benefit
D) Strategy
E) Use of Categories
F) Current State

4. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have labels associated with it.
B) The campaign priority was not set.
C) The IDs Delivered section was not configured.
D) The campaign did not have a set end date.
E) The campaign status was set to Idle.

5. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Client owned Google Cloud Storage
B) Oracle owned and managed SFTP location
C) Client owned and managed Amazon S3 Bucket
D) Oracle owned and managed Amazon S3 Bucket
E) Client owned and managed SFTP location

Solutions: