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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Templates and Email Creation | - Email Development
|
| Segmentation | - Audience Segmentation
|
| Testing and Validation | - Quality Assurance
|
| Automation | - Marketing Automation
|
| Content | - Content Builder
|
| Analysis and Reporting | - Performance Measurement
|
| Sending | - Email Delivery
|
| Data | - Subscriber Data Management
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
A) Keep SPAM complaints under 10%
B) Email never mandatory for customer interaction
C) Keep SPAM complaints under .01%
D) Make unsubscribe easy and honor immediately
E) Accurately identify the sender in the header information.
2. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
A) List Detective
B) Filtered Group
C) Smart Capture
D) Publication List
3. Which file type delimiter is available in the Import Wizard? (Choose 3)
A) Fixed Length
B) Pipe
C) Tab
D) Comma
E) Other
4. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
A) Use an infographic email template
B) Limit the email text to 250 words
C) Personalize the email content
D) Segment the audience for the email
5. Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
A) Sender Profile
B) Delivery Profile
C) Dynamic Content
D) AMPscript Lookups
Solutions:
| Question # 1 Answer: B,C,D | Question # 2 Answer: B | Question # 3 Answer: B,C,D | Question # 4 Answer: C | Question # 5 Answer: B |
